On Feb. 2nd, 2015, the company formerly known as SOE was sold to Columbus Nova, an investment management firm. The company was then renamed Daybreak Gaming Company, LLC. The company name is frequently shortened to Daybreak, Daybreak Games, DBC, or even DC.
New Company Logo and OutlookEdit
In an article written by Brendan Sinclair for Games Industry, the new logo design was described as:
- "The Daybreak logo was designed to reflect that brand, with a nocturnal aspect, (the owl's eye), a technological aspect (the gear within the eye), and a more literal aspect (the "Daybreak" of a rising sun within the gear)."
On April 28th, 2015, John Smedly was interviewed in depth about the process and reasons the company changed hands as well as, their goals and plans for the future.
Official Site and Social MediaEdit
Media Coverage of the ChangeEdit
- Major Media Outlets
- Coverage immediately after the purchase of SOE and prior to the change to DBC:
- Forbes: Sony Online Entertainment Sold to Investment Company. Please be aware that Forbes misprinted the company name as "Daybreak Game Studio," which was later clarified by community manager Colette "Dexella" Murphy.
- Variety also wrote about the purchase by Columbus Nova.
- Gaming Site Coverage
Changes in LeadershipEdit
On Feb. 11, 2015, several well known and beloved developers, community managers, and other team members were laid off.
- Kotaku coverage of lay offs.
- ZAM coverage, which included a borad list of those affected.
- VentureBeat reflected on how this mirrors changes when Columbus Nova acquired Rhapsody.
The virtual currency used in all games owned by the company is Daybreak Cash